10 POINT

MARKETING CAMPAIGN

GAURANTEED TO SELL YOUR HOME

CUSTOMIZING THE MARKETING PLAN

No two homes are identical.  A property will never duplicate another’s view, amenities, sun exposure, landscaping, proximity to businesses, etc.

When tailor-fitting a market strategy, we take into account surrounding businesses, neighborhood amenities, mortgage products that apply,  proximity of schools, what neighborhood stats tell us, local employers, upcoming development, and local interest groups.  By taking a step back and looking at the big picture we are able to recognize the indicators that determine our buyer pool.

PRICING

In order to determine your house’s price we look at the actively listed homes, pending sales, and the sold inventory.  In the buyer’s market we are currently experiencing it is important to not overprice. The position your property takes in the market will impact how soon it sells.  Looking the best on the market and being positioned in front of the competition will mean the difference between selling your property and selling the other homes on the market.

STAGING PLAN

Staging is the process of preparing any home for sale, regardless of price or location.  While decorating is the process of personalizing a home, staging is the process of depersonalizing a house to let potential buyers imagine all the possibilities.  Using a proven professional set of guidelines, your house will be showcased to highlight its best features.  Putting your best foot forward with this unique system has been proven to help sell houses faster and for more money. Complimentary staging is provided.

PHOTOGRAPHY

Over 85% of buyers search online for a home prior to visiting a property.  It’s important that the first impression captures a buyer’s attention and communicates the appeal of your house.  The professional photos will stand out using natural light, the latest in home staging photography practices, and digital imaging.      

DIRECT MARKETING STRATEGY

The decision to buy a house isn’t made from an internet website or a picture.  Buyers make the decision to purchase a home in the flesh.  With this in mind, we pull data on the buyer profile most likely to buy your home.  For example: 70% of properties sell to someone who lives within a one mile radius.  In some cases we target buyers who have been in their current home for more than five years.  Also, the “step-up buyer” is likely to purchase a home that is 150% more expensive than the one he or she presently owns. These are just a few examples of how our target marketing strategy designed to find the buyer for your house.

MULTIMEDIA PRESENTATION

An online guided tour puts buyers inside your house from the comfort of their home computer.  For most people, visualization is an important step in the buying process. 

We are not just selling a property; we are promoting the whole package!  We want buyers to fall in love with the location, neighborhood, amenities and the properties emotional connections. A guided tour allows them to walk through your house and show them highlighted property amenities.

HIGHLIGHTING THE NEIGHBORHOOD

Buyers aren’t just falling in love with your property; they are buying a lifestyle that comes along with your home.  To help the potential buyers understand what the neighborhood has to offer, we put together a presentation board. Highlights may include: neighborhood history, community centers, neighborhood activities, features, businesses, restaurants, schools or future neighborhood projects.

SHOWCASING THE PROPERTY

Showcasing a property is the difference between just listing your house for sale and transforming it into an eye popping home for sale. A collection of techniques are involved when showcasing a house.  We walk thru your home with you making a list of punch-list items to prepare for going on the market. 

In this “market”, positioning is very important to stand out from the competing listings.  Your property needs to stand in front of the competition in order to capture a buyer.

EVENT MARKETING

The “event” is the final step in the marketing campaign.  There is a considerable amount of planning and organizing that leads up to the event.  Starting with the research, we determine the target audience for your home.  Next, we organize a direct marketing strategy to target the qualified buyers for your home.  Finally, everything leads up to the event when all the buyers come together and your house sells for the most competitive price.

OPEN HOUSES AND BROKER’S OPEN

“Open houses” allow buyers to openly explore you house while we host the event.  When buyers come to visit, our focus is to provide them with a welcoming environment.  When a buyer can experience the charm of a house without any pressure, they are more likely to create a connection with the home.

We then take the “opens” to another level by coordinating and promoting them with the other homes for sale in the area.  We contact broker’s with market share and buyers to traffic them through your home. 

Those are the 10 reasons why working with Dave mean getting your home sold.  For a complimentry "Market Analysis" of your home contact Dave today.